• Create a catchy front page that loads quickly, holds people’s attention and delivers important information to my target audience
• Build additional pages, linked to that front page, that present any and all detailed information I want my target audience to have available.
• Find out how people looking for my services or products look for those services and get a link to my web page included (Chamber of commerce website, Google entry, yahoo entry, facebook page, etc.).
• Look for associations dealing with or recommending the services I provide and share links with them (you may have to join) and ask them to promote my business and my website.
• Update my website. Make sure the website has new content weekly or monthly. Keep all information on the site current. This keeps you high on the search engines’ lists.
• Consider some advertising campaigns and register with the search engines.
• Take control of your page listings with the various search engines or get them to create a listing if they don’t already have one for you. Create a facebook page for your business; use their advertising mechanisms and link to your web page.
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